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Christmas and AR
Improving the AR feature
AR started as a new feature in the lighting category then moving on to outdoor furniture
On the left: Original design that needed improvement
Getting into festive spirit
Using AR to help customers visualise products in their space and from a business point of view help to generate engagement when new ranges are launched for Christmas and increease sales on CHirtmas trees.
Storyboards
Ideation & concepting away
SKetchig out concepts, mapping out journeys to identify entry and exit points.
Prototyping
Creating concepts that help user visualise trees in their space and add new ranges decorations in an intuitive way.
User testing to identify any issues in the user interface and experience
Improving onboarding, tips/tutorials and iconography
Creating concepts that help user visualise trees in their space and add new ranges decorations in an intuitive way.
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